In 2024, Top Rank Boxing launched The Blueprint, an instructional YouTube series designed to educate fans on the nuances that make the best fighters in the world truly elite. By analyzing fight footage with expert breakdowns, the series deepened appreciation for boxing’s technical aspects, catering to both hardcore purists and newer fans looking to expand their knowledge of the sport.
Each episode focused on a pound-for-pound great or elite fighter—including Naoya Inoue, Artur Beterbiev, Vasiliy Lomachenko, and Tyson Fury—breaking down key moments from one of their fights. From explaining how fighters nullify height differences to the importance of bodywork and clinching strategies, The Blueprint provided a detailed look at the techniques that separate world champions from the rest.
Additionally, the series was strategically timed to build excitement around a fighter’s next scheduled bout, giving fans a deeper understanding of what to watch for in upcoming matchups.
Instructional Approach & Visual Enhancements
- The Blueprint used telestrator-style graphics, including arrows, circles, and motion tracking, to highlight key fight strategies and techniques.
- Episodes featured paused action sequences and on-screen text callouts to break down critical moments in real-time, ensuring both casual viewers and technical analysts could follow along.
- With Top Rank owning the most comprehensive footage of its fighters, the series featured exclusive camera angles and replays unavailable anywhere else, giving fans an unparalleled level of analysis.
Cross-Platform Promotion
- While The Blueprint was designed as a YouTube-first instructional series, short clips were distributed on Facebook, Instagram, and X, directing fans to watch the full breakdowns on YouTube.
- Seven episodes released in 2024, totaling 213K views and 11,000 watch hours.
- The most-watched episode (Naoya Inoue) delivered 94K views, showing strong interest in the series.
- As Top Rank’s first-ever digital-first breakdown show, The Blueprint successfully introduced a new layer of analysis-driven content to the channel.
- Fan feedback was overwhelmingly positive, with comments expressing deep appreciation for the detailed breakdowns and the newfound respect for the fighters’ technical abilities.
Video for The Blueprint
